A healthcare marketing agency, started at medical school.

We only work in healthcare. Over 95% of the clinics we’ve worked with are doctor-led private clinics or hospitals in the UK.

Dr Tiarnan McKeever seated at a table in the studio, mid-conversation

Why I started KeCatalyst

I was writing copy and managing social media for healthcare businesses in my first year at medical school, self-taught from YouTube. By the time I graduated, the agency was what I wanted to do full time, so I never went into clinical practice.

As a third-year student I sat in a urology clinic with a consultant who’d built a genuinely useful app for doctors. “We just can’t seem to get anyone to use it,” he told me. I asked what they’d tried. Nothing yet. They were hoping word would get round.

I’ve had hundreds of versions of that conversation since. Healthcare isn’t short of good ideas or good clinicians. It’s often short of the commercial systems that get them in front of the people who need them.

That’s what we build. I’m also the author of Evidence-Based Marketing for Private Healthcare, and I still write every one of my LinkedIn posts myself.

Dr Tiarnan McKeever, founder

What we believe about clinic growth.

  1. Domain knowledge matters

    Advertising healthcare in the UK takes a real understanding of patients and the system they’re coming from. We don’t learn that on your budget.

  2. Measure what books

    A cost per lead can look great while bookings stay flat. We track calls, forms and bookings, and judge everything against them.

  3. Think in years, not weeks

    We’ve turned down work that would have paid well this year but hurt the business long term. Several of our partners have been with us for over five years.

  4. Be honest about fit

    If you’re a dental clinic, a physio practice, or you only want SEO, we’re not the right people, and we’ll say so.

A small team that only does healthcare.

Based in Surrey, working with clinics across the UK and beyond.

Dr Tiarnan McKeever
Dr Tiarnan McKeeverFounder and directorDoctor turned growth strategist. Leads overall strategy, messaging and performance across every account.
Shruti Sharma
Shruti SharmaMarketing leadSix years of marketing strategy and account management at some of the largest companies in the world, brought to healthcare without the bureaucracy.
Kendell Nogueiro
Kendell NogueiroGoogle Ads and trackingGoogle Ads is the only thing Kendell has done for the past three years. Every campaign he builds is set up to convert, not just to spend.
Isabelle Brear
Isabelle BrearMarketing assistantA biomedical science graduate who has worked front of house in a private eye clinic. Runs creative production and reporting across the client portfolio.
Tiarnan talking with clinic leaders around a table
Strategy days with partner clinics, in person where we can.
Tiarnan presenting in front of a projector screen
Talks and workshops for clinic owners.
Tiarnan being interviewed in a podcast studio
On podcasts, talking about building a healthcare business.

Find out where your bookings are leaking.

The Clinic Growth Assessment takes a few minutes and shows you the next bottleneck in your clinic’s growth. We’ll also tell you honestly whether we’re the right people to fix it.

Take the Clinic Growth Assessment Or book a call