More booked patients for private clinics. Measured in revenue, not clicks.

Google and Meta advertising for private medical and surgical clinics, led by a doctor. Every campaign is judged on one number: new patients booked.

Take the Clinic Growth Assessment Book a call

40+ doctor-led clinics and hospitals
Only healthcare, for over six years
Partners who’ve stayed 5+ years

KeCatalyst only works in healthcare. We’ve supported more than 60 healthcare businesses, over 40 of them private medical and surgical clinics, from single-doctor practices to Battersea Hospital and Harley Street Fertility Clinic. Several have been with us for over five years.

We judge our work on one thing: how many new patients book in. Clicks, leads and “conversions” only matter if they get you there.

Some of the clinics and healthcare businesses we work with

Before and after, drawn to scale.

Three clinics, three different problems, starting with one you can look up. The grey bar is where they started, the green bar is where they got to.

Glasgow Ear Clinic

Dr Matthew Wickham’s private ENT clinic. Established and already advertising.

Campaigns rebuilt around the services worth growing, and a tighter process between enquiry and booking.

+50% appointmentswith no increase in ad spend. Watch Dr Wickham talk about it

Appointments per month beforeabout 100

Appointments per month afteralmost 150

Specialist medical clinic

In person, mostly lower-ticket treatments. Five months.

High-intent Google Ads, website changes, a CRM built from scratch, lead-handling training for the team, proper tracking, and clinic open days.

+64% revenue£39,814 to £65,158 across the same five-month period

Bookings before112

Bookings after228

Remote medical clinic

Previously relying on friends and family referrals. Just over 90 days.

Research into which UK locations suit a remote service, Google Ads built on high-intent searches, a CRM and tracking set-up, and location changes based on early results.

£0 to £30kin paid bookings, with over half of enquiries booking in

Monthly enquiries beforeabout 5

Paid bookings in 90 days£30,000

See more results

“They’ve got such great knowledge about the industry, and it helped me reason through what I needed to do next. It has been brilliant for my business.”
Dr Nikki Ramskill, The Female Health Doctor

We start at the booking and work backwards.

More traffic only helps once a clinic can convert it. So this is the order we fix things in.

1
Enquiries into bookings
A CRM, a clear lead-handling process, a team trained to book people in, and tracking that counts bookings rather than button clicks.
2
Website visits into enquiries
Clear pricing, more than one way to get in touch, and a decision on which services are worth growing.
3
The right people to the website
Google Ads built on high-intent searches, Meta where it earns its place, and weekly changes based on what books.

How we work, in detail

Who we work with

Private medical and surgical clinics and hospitals in men’s health, women’s health, imaging, psychiatry, aesthetics, private GP, vascular, ophthalmology, plastics, ENT, fertility, orthopaedics, MSK and dermatology.

Best fit: established clinics ready to invest in growth.

What we don’t do

We’d rather say so now than three months in.

SEO on its own
Social media posting on its own
AI receptionists
Calling or booking your leads for you

Team photo
coming soon

A doctor-led team that only works in healthcare.

For six years, our team has built the commercial side of 40+ private clinics and hospitals: the ads, the tracking, the CRM, and the process that turns enquiries into booked patients. Each clinic has a dedicated team across Google Ads, Meta, creative and CRM, with clinical oversight on everything we put in front of patients.

Evidence-Based Clinic GrowthA free guide to marketing for private medical and surgical clinics, built on six years of data from 40+ UK clinics.Read the guide (PDF, 20 pages)

Dr Tiarnan McKeever

More about us

Find out where your bookings are leaking.

The Clinic Growth Assessment takes a few minutes and shows you the next bottleneck in your clinic’s growth. We’ll also tell you honestly whether we’re the right people to fix it.

Take the Clinic Growth Assessment Or book a call