How Elm Tree Medical Centre Grew Its Social Media Reach and Engagement Over 12 Months
In the past year, Elm Tree Medical Centre has made considerable progress in how it communicates with patients and the wider community online. With the healthcare landscape becoming more digital, building trust and visibility through social media has become increasingly important. This 12-month review outlines the results achieved across Facebook, Instagram and LinkedIn, and offers practical next steps to build on that momentum.
Service: Social media strategy and management
Sector: Primary healthcare
Outcome: 1400 new followers and 253000 Facebook views
Our Services
Design and deliver a social media strategy to strengthen Elm Tree Medical Centre’s connection with its community, build trust, and position the practice as a reliable source of healthcare information.
The aim was to help Elm Tree Medical Centre grow its digital presence across Facebook, Instagram and LinkedIn, using engaging content to increase visibility and patient engagement. By focusing on educational posts, video reels, and behind the scenes updates, the strategy humanised the practice and built lasting relationships. The content targeted both patients and healthcare professionals, creating multiple paths to grow awareness, trust and interaction.
The Challenges
✔ Needed stronger digital visibility and local patient connection
✔ Low engagement and follower growth
✔ Aimed to position as a trusted healthcare voice
Our Approach
✔ Consistent multi channel content
✔ Focus on video content including staff introductions and health tips
✔ Behind the scenes updates to humanise care
✔ Stories, reels and carousels to increase interaction
RESULTS
✔ Facebook 253000 views and 6800 interactions
✔ Instagram link clicks up by over 2500 percent
✔ LinkedIn 63200 views and 1270 link clicks
✔1400 new followers across platforms