£250K Revenue: How Medic Footprints Scaled in Six Months

Medic Footprints scaled from £5000 per month to over £150000 per month in just six months. Without large ad spend, we helped them create a clear marketing and sales system that generated £240000 in new revenue over eight months.

Service: Marketing and sales system overhaul
Sector: Career support for doctors
Outcome: £240000 new revenue in eight months

Our Services

Design and implement a targeted marketing and sales strategy to help Medic Footprints attract the right clients and generate consistent, high quality leads, while positioning their platform as the go to resource for doctors exploring alternative careers.

The goal was to build a reliable system that would enable Medic Footprints to move beyond word of mouth marketing, improve their offer, and create a structured sales process that converted interest into action. Through clearer messaging, automated funnels, and educational live and virtual events, we helped them establish authority in their space and inspire doctors to take the next step in their career journey. The strategy focused on both individual doctors and partner organisations, ensuring growth across multiple channels.

The Challenges

Before working together, Medic Footprints was facing several common but significant issues:

  • They didn’t have a reliable method of generating leads

  • Revenue was inconsistent, and sales were difficult to close

  • Their marketing relied heavily on social media, podcasts and outreach

  • Many leads who showed interest were not yet ready to buy

  • There was no structured sales or follow-up process

All of this led to unpredictability and placed a heavy operational burden on the founding team, with a lot of effort producing limited returns.

Our Approach

  • Defined ideal client profile to improve targeting

  • Simplified and refined the offer with a guarantee

  • Built a funnel with landing page, automation and easy booking

  • Strengthened pre call education and post call follow up

  • Supported live and virtual events to build authority

A more consistent sales process led to higher conversion rates and more stable revenue

RESULTS

Lead volume peaked at 180 applications per month before adjusting for quality

Total new revenue: £240,395 in eight months

Call-to-sale conversion increased from 0% to 50%