£250K Revenue: How We Helped Medic Footprints Scale in Six Months

Written By Tiarnan McKeever

Growing a business in the healthcare space can be challenging. Even with a valuable service and a clear mission, many organisations struggle to generate consistent revenue, attract the right clients, and close sales effectively.

This case study explores how we worked with Medic Footprints, a platform supporting doctors exploring alternative careers, who had been relying heavily on organic marketing and word-of-mouth.

The goal was simple: launch a campaign to enrol new doctors into Medic Footprints Doctors In Industry program.

This growth was not the result of gimmicks or large ad budgets, it came from applying a clear, strategic approach to refining their marketing and sales systems

The Challenges

Before working together, Medic Footprints was facing several common but significant issues:

  • They didn’t have a reliable method of generating leads

  • Revenue was inconsistent, and sales were difficult to close

  • Their marketing relied heavily on word of mouth

  • Many leads who showed interest were not yet ready to buy

  • There was no structured sales or follow-up process

All of this led to unpredictability and placed a heavy operational burden on the founder team, with a lot of effort producing limited returns.

 

What We Did

We focused on five key areas to build a more predictable and scalable system.


1. Identifying the Right Audience

We started by clearly defining who their ideal clients were. Working together, we mapped out

the characteristics, behaviours and pain points of the people most likely to benefit from what

Medic Footprints offered.

This improved their targeting and messaging, while also reducing time wasted on low-quality

leads.



2. Improving the Offer

The original offer lacked clarity and didn’t highlight the outcomes in a way that resonated

with their audience. We worked with them to simplify the structure, make the benefits more

tangible, and introduce a guarantee that reduced the perceived risk of buying.

These changes made the offer significantly more compelling and easier for potential clients

to commit to.



3. Building a Sales Funnel

We created a structured process to attract and convert leads. This included:

  • A simple, focused landing page with a clear call to action

  • An automated sequence to educate and build trust with leads before a sales call

  • A booking system to make scheduling straightforward and user-friendly

  • Using online live masterclasses as a lead generation tool

This removed the pressure from manual outreach and ensured leads arrived ready to

engage.



4. Improving the Sales Process

Both the lead-up to the call and the follow-up were improved:

  • Pre-call: Leads received useful information to help them understand the offer and its value

  • Post-call: A structured follow-up process was introduced to increase conversions and reduce drop-offs

This significantly boosted conversion rates and helped recover opportunities that may have

otherwise been missed.



5. Using Events to Build Authority

We helped Medic Footprints run a mix of virtual and live events to build trust, create urgency

and educate their audience. These sessions positioned the organisation as a leader in their space and provided leads

with meaningful interaction before making a decision.


Key Outcomes

  • Total new revenue: £240,395 in eight months

  • Call-to-sale conversion increased from 0-10% to 50% at it’s peak

  • Lead volume peaked at 180 applications per month before adjusting for quality

  • A more consistent sales process led to higher conversion rates and more stable revenue

What You Can Learn From This

The systems used by Medic Footprints can be adapted to other healthcare, coaching or

service-based organisations. Key takeaways include:

  • Focus on attracting the right leads, not just more of them

  • Make your offer as clear, specific and low-risk as possible

  • Use an automated funnel to build trust before any sales conversation

  • Structure both pre-call preparation and post-call follow-up

  • Use events to deepen engagement and establish credibility

Final Thoughts

Medic Footprints didn’t scale by chance. The results came from putting the right structures in

place, refining their messaging, and staying consistent.

If your business feels unpredictable or your growth has plateaued, it may be time to revisit

your approach. A well-built system can change everything.

Tiarnan McKeever