/* KeCatalyst site styles.
   Layout: photograph-led, left-aligned editorial pages on white. One bold move per page (results drawn to scale). Single light theme by choice, matching the brand. */
:root{
  --paper:#FFFFFF; --ink:#15211C; --muted:#5A645F; --rule:#E3E0D9; --tint:#F5F3EE;
  --green:#23463A; --green-dark:#18332A; --sand:#E8D9BC; --before:#CFCBC2; --night:#15130F;
  --display:'Poppins','Helvetica Neue',Arial,sans-serif;
  --body:'Hanken Grotesk','Helvetica Neue',Arial,sans-serif;
  --wrap:1200px;
  color-scheme:light;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--ink);font:400 19px/1.6 var(--body);-webkit-font-smoothing:antialiased}
img{display:block;max-width:100%;height:auto}
a{color:inherit}
h1,h2,h3{font-family:var(--display);font-weight:500;margin:0;letter-spacing:-0.03em;text-wrap:balance}
p{margin:0}
.band{padding-left:max(16px,env(safe-area-inset-left,0px));padding-right:max(16px,env(safe-area-inset-right,0px))}
.wrap{max-width:var(--wrap);margin:0 auto}
a:focus-visible,button:focus-visible,summary:focus-visible{outline:3px solid var(--sand);outline-offset:3px}
.btn{display:inline-block;font:600 17px/1 var(--body);text-decoration:none;padding:19px 28px;border-radius:2px;background:var(--green);color:#fff;border:0;cursor:pointer;transition:background .15s}
.btn:hover{background:var(--green-dark)}
.link{font-weight:600;text-decoration:underline;text-underline-offset:5px;text-decoration-thickness:1.5px}
.actions{display:flex;flex-wrap:wrap;align-items:center;gap:28px}

/* Header */
body::before{content:"";position:fixed;inset:0 0 auto;height:env(safe-area-inset-top,0px);z-index:10;background:var(--paper)}
header.site{position:relative;z-index:5;border-bottom:1px solid var(--rule)}
header.site .wrap{display:flex;justify-content:space-between;align-items:center;gap:24px;padding-block:22px}
.logo{display:block;text-decoration:none}
.logo img{height:30px;width:auto}
.logo .on-dark{display:none}
header nav{display:flex;gap:32px;font-size:16px;font-weight:500;align-items:center}
header nav a{text-decoration:none;color:var(--muted)}
header nav a:hover,header nav a[aria-current="page"]{color:var(--ink)}
header nav a.call{color:var(--ink);text-decoration:underline;text-underline-offset:5px}
.home header.site{position:absolute;top:env(safe-area-inset-top,0px);left:0;right:0;border-bottom:0;color:#fff}
.home header.site .logo .on-light{display:none}
.home header.site .logo .on-dark{display:block}
.home header nav a{color:rgba(255,255,255,.85)}
.home header nav a:hover{color:#fff}
.home header nav a.call{color:#fff}

/* Home hero */
.hero{position:relative;min-height:min(92vh,860px);display:flex;align-items:flex-end;color:#fff;background:var(--night)}
.hero > img{position:absolute;top:0;bottom:0;right:0;width:58%;height:100%;object-fit:cover;object-position:50% 30%}
.hero::after{content:"";position:absolute;top:0;bottom:0;right:0;width:58%;background:linear-gradient(90deg,var(--night) 0%,rgba(21,19,15,.6) 22%,rgba(21,19,15,0) 50%)}
.hero .wrap{position:relative;z-index:1;width:100%;padding-block:160px 72px}
.hero h1{font-size:clamp(44px,6.6vw,96px);line-height:.98;max-width:9.5em}
.hero p{font-size:20px;line-height:1.55;max-width:31em;margin-top:28px;color:rgba(255,255,255,.86)}
.hero .actions{margin-top:40px}
.hero .btn{background:#fff;color:var(--green)}
.hero .btn:hover{background:var(--sand)}
.hero .credit{position:absolute;right:max(16px,env(safe-area-inset-right,0px));bottom:24px;z-index:1;font-size:14px;color:rgba(255,255,255,.75)}

/* Sub-page opener */
.opener .wrap{padding-block:96px 72px}
.opener h1{font-size:clamp(42px,5.6vw,80px);line-height:1;max-width:12em}
.opener p{font-size:21px;color:var(--muted);margin-top:26px;max-width:32em}

/* Big statement paragraph */
.intro .wrap{padding-block:120px 104px}
.intro p{font:400 clamp(26px,2.9vw,38px)/1.32 var(--display);letter-spacing:-0.02em;max-width:24em}
.intro p + p{margin-top:28px;color:var(--muted)}

/* Client names */
.clients .wrap{padding-block:0 104px}
.clients p.lead{font-size:16px;color:var(--muted);margin-bottom:22px}
.names{list-style:none;margin:0;padding:24px 0 0;border-top:1px solid var(--rule);display:flex;flex-wrap:wrap;gap:14px 40px}
.names li{font:500 20px/1.3 var(--display);letter-spacing:-0.02em;color:var(--ink)}

/* Section heads */
.sh h2{font-size:clamp(34px,4vw,54px);line-height:1.04;max-width:14em}
.sh .sub{color:var(--muted);margin-top:18px;max-width:34em}

/* Results drawn to scale */
.results .wrap{padding-block:24px 120px}
.cases{margin-top:64px;border-top:1.5px solid var(--ink)}
.case{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.5fr);gap:56px;padding:48px 0;border-bottom:1px solid var(--rule)}
.case h3{font-size:26px;line-height:1.15;letter-spacing:-0.02em}
.case .meta{color:var(--muted);font-size:16px;margin-top:8px}
.case .what{margin-top:22px;font-size:16px;color:var(--muted);max-width:30em}
.case .what b{color:var(--ink);font-weight:600}
.case .quote{margin-top:22px;font:400 19px/1.45 var(--display);letter-spacing:-0.01em;color:var(--ink);max-width:28em}
.bars{display:flex;flex-direction:column;gap:18px}
.bar .lab{display:flex;justify-content:space-between;gap:16px;font-size:15px;color:var(--muted);margin-bottom:8px;font-variant-numeric:tabular-nums}
.bar .lab b{color:var(--ink);font-weight:600}
.track{height:14px}
.fill{height:100%;border-radius:1px}
.fill.b{background:var(--before)}
.fill.a{background:var(--green)}
.headline{font:500 clamp(40px,4.8vw,64px)/1 var(--display);letter-spacing:-0.045em;color:var(--green);font-variant-numeric:tabular-nums;margin-bottom:26px}
.headline span{font:400 18px/1.4 var(--body);letter-spacing:0;color:var(--muted);display:block;margin-top:10px}
.more{margin-top:40px}
blockquote.pull{margin:72px 0 0;max-width:30em;font:400 clamp(24px,2.6vw,34px)/1.3 var(--display);letter-spacing:-0.02em}
blockquote.pull footer{font:400 16px var(--body);color:var(--muted);margin-top:16px;letter-spacing:0}

/* Shorter wins list (results page) */
.wins .wrap{padding-block:0 120px}
.winlist{list-style:none;margin:48px 0 0;padding:0;border-top:1.5px solid var(--ink)}
.winlist li{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.5fr);gap:56px;padding:28px 0;border-bottom:1px solid var(--rule)}
.winlist .n{font:500 30px/1.1 var(--display);letter-spacing:-0.03em;color:var(--green)}
.winlist p{color:var(--muted)}
.winlist p b{display:block;color:var(--ink);font-weight:600;margin-bottom:4px}

/* Method band */
.method{background:var(--green);color:#fff}
.method .wrap{padding-block:112px}
.method .sub{color:rgba(255,255,255,.78)}
.order{list-style:none;margin:64px 0 0;padding:0;display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:48px}
.order li{border-top:1.5px solid rgba(255,255,255,.4);padding-top:24px}
.order .n{font:500 64px/1 var(--display);letter-spacing:-0.04em;color:var(--sand)}
.order h3{font-size:24px;margin-top:22px;letter-spacing:-0.015em}
.order p{color:rgba(255,255,255,.78);font-size:17px;margin-top:10px}
.order ul{margin:14px 0 0;padding:0 0 0 18px;color:rgba(255,255,255,.78);font-size:16px;display:flex;flex-direction:column;gap:6px}

/* Packages (no prices) */
.packages .wrap{padding-block:112px}
.tiers{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:0;margin-top:56px;border-top:1.5px solid var(--ink)}
.tier{padding:32px 32px 36px 0;border-right:1px solid var(--rule)}
.tier + .tier{padding-left:32px}
.tier:last-child{border-right:0}
.tier h3{font-size:30px}
.tier .for{color:var(--muted);margin-top:10px;font-size:17px;min-height:3.2em}
.tier .term{font-size:15px;color:var(--green);font-weight:600;margin-top:18px}
.tier ul{list-style:none;margin:22px 0 0;padding:0;display:flex;flex-direction:column;gap:10px;font-size:16px}
.tier li{padding-left:20px;position:relative}
.tier li::before{content:"";position:absolute;left:0;top:.72em;width:9px;height:1.5px;background:var(--green)}
.tier li.inc{color:var(--muted)}
.packages .note{margin-top:40px;color:var(--muted);max-width:40em}

/* Fit */
.fit .wrap{padding-block:112px}
.fit h2{font-size:clamp(34px,4vw,54px);line-height:1.04}
.specialties{font:400 clamp(24px,2.7vw,36px)/1.38 var(--display);letter-spacing:-0.02em;margin-top:28px;max-width:26em;color:var(--green)}
.not{display:grid;grid-template-columns:minmax(0,.9fr) minmax(0,1.5fr);gap:56px;margin-top:88px;padding-top:40px;border-top:1px solid var(--rule)}
.not h3{font-size:26px;letter-spacing:-0.02em}
.not p.n2{color:var(--muted);margin-top:10px;font-size:17px}
.not ul{margin:0;padding:0;list-style:none;columns:2;column-gap:40px}
.not li{break-inside:avoid;padding:0 0 14px;color:var(--muted)}

/* FAQ */
.faq .wrap{padding-block:0 120px}
.faq details{border-bottom:1px solid var(--rule)}
.faq .list{margin-top:40px;border-top:1.5px solid var(--ink);max-width:880px}
.faq summary{cursor:pointer;list-style:none;padding:26px 40px 26px 0;position:relative;font:500 22px/1.3 var(--display);letter-spacing:-0.015em}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:4px;top:22px;font:400 28px/1 var(--display);color:var(--green)}
.faq details[open] summary::after{content:"–"}
.faq details p{padding:0 0 26px;color:var(--muted);max-width:40em}

/* Founder */
.founder .wrap{padding-block:0 120px;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:72px;align-items:start}
.founder img{width:100%;aspect-ratio:4/5;object-fit:cover;object-position:50% 25%}
.founder .text{padding-top:12px}
.founder h2{font-size:clamp(32px,3.6vw,48px);line-height:1.06}
.founder .text p{margin-top:22px;color:var(--muted);max-width:32em}
.founder .text p strong{color:var(--ink);font-weight:600}
.founder .sign{color:var(--ink);font-weight:600}

/* Beliefs (about page) */
.beliefs{background:var(--tint)}
.beliefs .wrap{padding-block:112px}
.beliefs ol{list-style:none;margin:56px 0 0;padding:0;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:48px 64px}
.beliefs li{border-top:1.5px solid var(--ink);padding-top:22px}
.beliefs h3{font-size:24px;letter-spacing:-0.015em}
.beliefs p{color:var(--muted);margin-top:10px;font-size:17px}

/* Team roles */
.roles .wrap{padding-block:112px 0}
.rolelist{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:48px;margin-top:48px}
.rolelist div{border-top:1.5px solid var(--ink);padding-top:20px}
.rolelist b{display:block;font:500 22px/1.2 var(--display);letter-spacing:-0.015em}
.rolelist span{display:block;color:var(--muted);font-size:17px;margin-top:10px}

/* Photos */
.photos .wrap{padding-block:0 120px}
.roles + .photos .wrap{padding-top:64px}
.strip{display:grid;grid-template-columns:minmax(0,1.4fr) minmax(0,1fr) minmax(0,1fr);gap:12px}
.strip figure{margin:0}
.strip img{width:100%;height:360px;object-fit:cover}
.strip figcaption{font-size:15px;color:var(--muted);margin-top:12px;max-width:26em}

/* Prose (policies) */
.prose .wrap{padding-block:0 120px}
.prose article{max-width:44em}
.prose h2{font-size:28px;margin:56px 0 0;letter-spacing:-0.02em}
.prose p,.prose li{color:var(--muted)}
.prose p{margin-top:16px}
.prose ul{margin:16px 0 0;padding-left:22px;display:flex;flex-direction:column;gap:8px}
.prose table{border-collapse:collapse;margin-top:18px;font-size:16px;min-width:560px}
.prose th,.prose td{text-align:left;padding:10px 14px 10px 0;border-bottom:1px solid var(--rule);vertical-align:top}
.prose th{font-weight:600}
.tablewrap{overflow-x:auto}
.draft{background:var(--tint);border-left:3px solid var(--green);padding:16px 20px;color:var(--ink)!important;font-size:16px}

/* Closing */
.close{background:var(--ink);color:#fff}
.close .wrap{padding-block:120px}
.close h2{font-size:clamp(38px,5.2vw,76px);line-height:1;max-width:12em}
.close p{color:rgba(255,255,255,.75);margin-top:26px;max-width:32em}
.close .actions{margin-top:44px}
.close .btn{background:#fff;color:var(--ink)}
.close .btn:hover{background:var(--sand)}
footer.site{background:var(--ink);color:rgba(255,255,255,.6);font-size:15px}
footer.site .wrap{display:flex;justify-content:space-between;flex-wrap:wrap;gap:20px;padding-block:28px 40px;border-top:1px solid rgba(255,255,255,.14)}
footer.site nav{display:flex;gap:24px;flex-wrap:wrap}
footer.site a,footer.site button{text-decoration:none;color:inherit;background:none;border:0;padding:0;font:inherit;cursor:pointer}
footer.site a:hover,footer.site button:hover{color:#fff}

/* Cookie banner */
.consent{position:fixed;left:0;right:0;bottom:0;z-index:20;background:var(--paper);border-top:1px solid var(--rule);box-shadow:0 -8px 30px rgba(21,33,28,.08);padding-bottom:env(safe-area-inset-bottom,0px)}
.consent .wrap{display:flex;flex-wrap:wrap;gap:16px 32px;align-items:center;justify-content:space-between;padding-block:20px}
.consent p{font-size:16px;color:var(--muted);max-width:44em}
.consent p a{color:var(--ink)}
.consent .choices{display:flex;gap:12px;flex-wrap:wrap}
.consent button{font:600 16px/1 var(--body);padding:15px 22px;border-radius:2px;cursor:pointer;border:1.5px solid var(--green)}
.consent .yes{background:var(--green);color:#fff}
.consent .no{background:transparent;color:var(--green)}

/* The page's one motion moment: bars grow once */
@media (prefers-reduced-motion:no-preference){
  .fill{transform-origin:left;animation:grow 1.1s cubic-bezier(.2,.7,.2,1) both .2s}
  .fill.a{animation-delay:.45s}
  @keyframes grow{from{transform:scaleX(.04)}to{transform:none}}
}

@media (max-width:900px){
  header nav a:not(.call){display:none}
  .hero > img,.hero::after{width:100%}
  .hero::after{background:linear-gradient(0deg,var(--night) 0%,rgba(21,19,15,.7) 50%,rgba(21,19,15,.1) 100%)}
  .case,.not,.founder .wrap,.winlist li{grid-template-columns:minmax(0,1fr);gap:28px}
  .order,.rolelist{grid-template-columns:minmax(0,1fr);gap:36px}
  .tiers{grid-template-columns:minmax(0,1fr)}
  .tier,.tier + .tier{padding:28px 0;border-right:0;border-bottom:1px solid var(--rule)}
  .tier .for{min-height:0}
  .beliefs ol{grid-template-columns:minmax(0,1fr)}
  .strip{grid-template-columns:minmax(0,1fr) minmax(0,1fr)}
  .strip figure:first-child{grid-column:1 / -1}
  .strip img{height:320px}
}
@media (max-width:560px){
  body{font-size:17px}
  .logo img{height:26px}
  .hero{min-height:680px}
  .hero::after{background:linear-gradient(0deg,var(--night) 0%,rgba(21,19,15,.75) 50%,rgba(21,19,15,.1) 100%)}
  .hero .credit{display:none}
  .intro .wrap{padding-block:80px 72px}
  .opener .wrap{padding-block:64px 48px}
  .not ul{columns:1}
  .strip{grid-template-columns:minmax(0,1fr)}
  .strip img{height:280px}
  .method .wrap,.fit .wrap,.close .wrap,.packages .wrap,.beliefs .wrap{padding-block:80px}
  .results .wrap,.founder .wrap,.photos .wrap,.wins .wrap,.faq .wrap,.prose .wrap{padding-bottom:80px}
  .names li{font-size:18px}
}

/* Client logos: one ink colour so the row reads as a set */
.logos{list-style:none;margin:0;padding:32px 0 0;border-top:1px solid var(--rule);display:flex;flex-wrap:wrap;align-items:center;gap:30px 52px}
.logos img{height:34px;width:auto;max-width:190px;object-fit:contain;opacity:.85}

/* Testimonials */
.voices .wrap{padding-block:0 120px}
.quotes{columns:3;column-gap:48px;margin-top:48px}
.quotes figure{break-inside:avoid;margin:0 0 40px;padding-top:20px;border-top:1.5px solid var(--ink)}
.quotes blockquote{margin:0;font:400 20px/1.45 var(--display);letter-spacing:-0.01em}
.quotes figcaption{margin-top:14px;font-size:15px;color:var(--muted)}
.quotes figcaption b{color:var(--ink);font-weight:600}

/* Team */
.people{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:32px;margin-top:48px}
.person{margin:0}
.person img{width:100%;max-width:220px;aspect-ratio:1/1;object-fit:cover;object-position:50% 50%;border-radius:50%;background:var(--tint)}
.person figcaption{margin-top:18px;display:flex;flex-direction:column;gap:4px}
.person b{font:500 21px/1.2 var(--display);letter-spacing:-0.015em}
.person .role{color:var(--green);font-weight:600;font-size:15px}
.person span:last-child{color:var(--muted);font-size:16px;margin-top:6px}
.headline span a{color:var(--green);font-weight:600}

@media (max-width:900px){
  .quotes{columns:2}
  .people{grid-template-columns:repeat(2,minmax(0,1fr))}
  .logos{gap:24px 36px}
  .logos img{max-width:150px;transform:scale(.85);transform-origin:left center}
}
@media (max-width:560px){
  .quotes{columns:1}
  .voices .wrap{padding-bottom:80px}
}